Try including a coupon with a follow-up email after meeting a new client. Make sure a link is included that allows clients to view the coupon. Give your customer a compelling reason to click by offering great savings on their purchase. Identify and appeal to your audience. After you have a couple of people reading your emails, consider finding ways to get them to ask their friends to sign up. Always include some sort of subscribe link in the body of your email. This will make it easier for your readers to refer the link along to other people. By doing this, your viewer base will grow. While it is important not to pressure people into subscribing to your website, make it easy for them by offering multiple ways to do it. Remind customers that their information won’t be sold, and why they should be on your email list. You need to have your customer’s information in order to be successful at email marketing.